Like many people, I was disturbed to learn that this year’s MTV Video Music Awards and the last night of the Democratic National Convention were scheduled to occur simultaneously. We already have enough political apathy in our society. I was concerned about how many people would choose to watch the award show over the convention. After all, the Democrats couldn’t afford a repeat of the embarrassing situation last week in which Here Comes Honey Boo Boo actually received higher ratings than the Republican National Convention. (Given the subject matter of Here Comes Honey Boo Boo, a loss to that show is something that no politician would find acceptable.) Sure Bill Clinton’s speech managed to tie Here Comes Honey Boo Boo in the ratings among 18-49 year olds, but it would have been a major embarrassment for President Barack Obama to lose against the VMAs–especially when considering how much he needs young voters on his side in order to be successful in this election.
In preparation for the conflict, I chose to record the VMAs on my mom’s DVR. That way, I could still go back and write the obligatory bonus blog entry about the night’s festivities. As a prepared to record the VMAs, I noticed that they were scheduled to end at 10:00 PM–an hour earlier than usual. Apparently, MTV willingly shifted the timing of the VMAs one hour earlier so that it would not compete against President Barack Obama’s speech. At least they attempted to remedy the situation. Nonetheless, I can’t help but wonder about the impact that the timing of the VMAs had on the ratings for President Obama’s speech. Even though President Barack Obama delivered a captivating speech outlining his vision for the next four years, it has already been documented that the VMAs received more attention on Twitter than the DNC last night. Hopefully, the timing of the VMAs does not end up becoming a deciding factor in this close election, which is already being plagued by changes in voter ID laws, the lingering impact of our recent recession, and general voter ignorance.
What do you think of the situation?
Note: For those of you who are expecting a general recap of the MTV VMAs, you’lll get one soon.